björn borg – sprinter

To launch Swedish fashion brand Björn Borg’s AW15 collection we created an app called Sprinter. Sprinter is like Tinder, but for people who like to excercise. The app tracks your movement and you gain energy points when your active. The energy points are needed to unlock features in the app, such as swiping through other users and send messages. The app was released for iOS.

––– Concept & idea, Art direction, Graphic design / Digital design