First person lover

winter 2014/ 2015

We released Swedish fashion brand Björn Borg’s SS15 collection through a free web-based computer game. In this first person shooter parody players battle evil forces with love instead of violence. The game was free-to-play and available directly in the browser. + Played in over 190 countries by more than 500.000 people + Campaign has reached over 30.000.000 people worldwide + Praised as “the most fabulous game in the universe” by YouTube celebrity PewDiePie